Ritual + Blue Jean Baby

Your hair Ritual just got even BETTER: Introducing Ritual. Do you want it? You got it. Ritual is a highly pigmented, rich shade. She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the workplace? No problem! This vibe-y red velvet flies under the radar. 

#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual? For all of our tips and mixes check out our Ritual Mixes blog HERE. 

Don't know what level you are? Read all about it here.

#afritual

• DIY Formula
• Hydrating + Zero Damage
• Best Results With Pre-Lightened Hair
• No Harsh Chemicals (Peroxide, Ammonia, PPD)
• Always Do a Patch & Strand Test Before Coloring

Your new favorite denim. Blue Jean Baby is the perfect navy! She's stylish, wearable and goes with everything - just like your favorite jeans. This deep, midnight blue is highly-pigmented, long-lasting, and fades to a smoky blue. Made to be used on level 6 hair and higher but for richest color, we recommend applying to pre-lightened hair.