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We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

#AFProTip: Purple Rain pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for deep indigo.

Don't know what level you are? Read all about it here.

Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

• DIY Formula
• Hydrating + Zero Damage
• Best Results With Pre-Lightened Hair
• No Harsh Chemicals (Peroxide, Ammonia, PPD)
• Always Do a Patch & Strand Test Before Coloring

Mermaid vibes for days! Aquamarine is a vibrant turquoise shade that is highly pigmented. It'll turn out most vividly on pre-lightened hair but can still work to give a deep teal tint to darker shades of unbleached hair.

#AFProTip: To cover a more brassy-toned blonde, try mixing Aquamarine with a little bit of Purple Rain to get perfect cobalt or deep indigo!

Don't know what level you are? Read all about it here.

Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

• DIY Formula
• Hydrating + Zero Damage
• Best Results With Pre-Lightened Hair
• No Harsh Chemicals (Peroxide, Ammonia, PPD)
• Always Do a Patch & Strand Test Before Coloring

Pick your poison...this is our most vibrant, truest red and will give you a fiery look. Because Poison has a slight orange undertone, it will not fade to pink, it will fade into a lighter version of itself. Poison will give a dark, subtle tint to darker tones of hair but will turn out most vibrantly on hair that is pre-lightened to around a level 8.

#AFProTip: For a super sweet peach add a few drops of Poison to an Arctic Mist base!

Don't know what level you are? Read all about it here.

Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

• DIY Formula
• Hydrating + Zero Damage
• Best Results With Pre-Lightened Hair
• No Harsh Chemicals (Peroxide, Ammonia, PPD)
• Always Do a Patch & Strand Test Before Coloring

Make some serious waves with this mythical shade. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.

#AFProTip: Try mixing Poseidon with a little bit of Arctic Mist to get a beautiful pastel baby blue! Have a bit of brassiness to your hair and need a darker shade? Fear not! Add a dash of Purple Rain to fight those unwanted brassy tones.

Don't know what level you are? Read all about it here.

Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.

• DIY Formula
• Hydrating + Zero Damage
• Best Results With Pre-Lightened Hair
• No Harsh Chemicals (Peroxide, Ammonia, PPD)
• Always Do a Patch & Strand Test Before Coloring